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Slicing Pie: Funding Your Company Without Funds, by Mike Moyer
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You and a partner go into business together and split the equity 50/50. You do all the work and your partner slacks off. He owns half your business- now what?
Slicing Pie outlines a process for calculating exactly the right number of shares each founder or employee in an early stage company deserves.
You will learn:
- How to value the time and resources an individual brings to the company relative to the contributions of others
- The right way to value intangible things like ideas and relationships
- What to do when a founder leaves your company
- How to handle equity when you have to fire someone
- Important issues to discuss with your lawyer
- Much more
The new and improved Version 2.3 contains updated information about legal issues, idea valuation, retrofitting and much more!
- Sales Rank: #28373 in Books
- Published on: 2012-10-05
- Original language: English
- Number of items: 1
- Dimensions: 8.00" h x .49" w x 5.00" l, .48 pounds
- Binding: Paperback
- 216 pages
About the Author
Mike Moyer is an entrepreneur who has started a number of companies including Bananagraphics, a product development and merchandising company, Moondog, an outdoor clothing manufacturing company; Vicarious Communication, Inc, a marketing technology company for the medical industry; Cappex.com, a site that helps students find the right college; College Peas, LLC which provides publications and consulting on college admissions; and Trade Show Samurai, LLC a company that teaches trade show exhibitors how to capture lots and lots of leads.
In addition to his experience as an entrepreneur he has held a number of senior-level marketing positions with companies that sell everything from vacuum cleaners to financial data services to motor home chassis to luxury wine.
He has taught entrepreneurship at both Northwestern University and the University of Chicago. Mike is the also the author of How to Make Colleges Want You, College Peas and Trade Show Samurai . He has an MS in integrated marketing from Northwestern University and an MBA from the University of Chicago.
He lives in Lake Forest, Illinois with his wife, three kids and the Lizard of Oz.
Most helpful customer reviews
27 of 27 people found the following review helpful.
I wish I had this book 10 years ago!
By Ryan McGeary
I found Slicing Pie after reading an introduction about the book and realizing that the partnership dispute scenario that I just went through is unfortunately all too common. Like many, my business partner and I split equity too early during the formation of the company. Things were great until my partner abandoned the company without cause and this left us in an unfortunate battle for how to move forward. I wanted to buy him out, but he demanded a ridiculous amount of money even though the business had almost no revenue yet. This put an immense amount of stress on the business.
I read the entire book in one sitting. Everything resonated with me as I reminisced over the past 7 businesses that I've been part of over the years. Even though the most recent business is the only one where I had a serious partnership dispute, all the past partnerships could have been handled better and more fairly if we had the kind of moral and pie slicing agreements that this book discusses.
I really like the fact that the book distills the most common partnership scenarios down to basic formulas for determining everyone's slice of the pie. I see myself using Slicing Pie as the moral operating agreement for future ventures. It really covers a lot of scenarios in a much more simple way than any other business structure advice that I've heard before.
13 of 13 people found the following review helpful.
Should be mandatory reading for anyone considering doing a startup
By Alex LaPrade
How many companies are screwed from the beginning because of their cap table and giving away equity too easily based on optimistic hopes of the future?
If you're doing a startup, then equity is one of the most important decisions you'll make. It's the lifeblood of startups (from your own personal financial outcome if you're successful to your ability to hire employees). Equity is also a direct reflection of you as a manager. If a VC is trying to get to know you (and what kind of manager you are) after only a couple meetings to decide whether or not to invest in your company and they see how careless you were with doling out stock in your company, their mind is going to immediately jump to thinking how careless are you going to be when you have millions of their investment dollars at your disposal.
The fact of the matter is that 1 in 4 Y Combinator founders in the last batch (S2012) had a breakup. If the most successful accelerator in the world is going through founder breakups at that rate, then there's just as high (25%) of a chance of you going through a founder breakup (and most likely the odds are higher).
That is where Slicing Pie comes in. Mike lays out a framework for a dynamic equity split where stock is automatically adjusted on a sliding scale based on contributors of all the 'grunts'. You may make up your own principles or adjust some of the numbers in his proposed framework, but this is by far the best guide I've come across to systematically divide equity fairly.
Seriously, this book will pay for itself many times over if it just prevents just one squabble over equity or co-founder renegotiation. It should be mandatory reading for anyone even remotely thinking about doing a startup.
6 of 6 people found the following review helpful.
An Incredibly Useful, Entertaining, and Good Hearted book byMike Moyer
By Yaakov
As a startup entrepreneur living in Israel, I was poking around the internet for some helpful resources in starting up a business. Primarily, I wanted to study the various model of equity distribution. As a young and idealistic entrepreneur, surrounded by the good graces of many other likeminded and talented professionals, I needed an approach to moving forward with a powerful idea that I truly believed would resonate with a core group of potential partners.
Mikes book was such a breath of fresh relief. This is a book written by an expert. Though in his humility Mike would probably refute that, nonetheless he has time tested experience in forming start up entities. Moreover, he is a sensitive man filled with integrity- at least all signs point to that in reading his book- and truly wanted to write a book that could prevent the host of tense problems that can innocuously arise in such undertakings.
I am looking forward to applying Mikes Slicing Pie methodology, and in the coming months I look forward to following up with a positive review of the teachings applied.
Thanks Mike
Yaakov
Judean Hills
Israel
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