Ebook Doing Business Research: A Guide to Theory and Practice, by Nick Lee, Ian Lings
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Doing Business Research: A Guide to Theory and Practice, by Nick Lee, Ian Lings
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`This is a gem of a book from two of the outstanding management researchers of their generation. Easy to read and entertaining, yet rigorous and comprehensive in its approach, this book will be adopted as an essential aid for students undertaking final year projects, masters dissertations, and as a primer for doctoral researchers' - Professor Graham Hooley, Aston University
For anyone involved in developing a research project, this textbook provides an integrated, accessible and humorous account that explains why research methods are the way they are and how they do what they do.
Unrivalled in its nature Doing Business Research addresses the research project as a whole and provides:
- essential detail of philosophical and theoretical matters that are crucial to conceptualising the nature of methodology
- a pragmatic guide to why things are important and how they are important
- a huge range of things to consider that the reader can use to develop their research project further
- a resource book, providing extensive suggested reading to help the researcher do their research.
This book doesn't just show you the 'basics' - it will ultimately empower you to place a magnifying glass on all elements of your research.
- Sales Rank: #1457221 in Books
- Brand: Brand: SAGE Publications Ltd
- Published on: 2008-04-14
- Released on: 2008-03-26
- Original language: English
- Number of items: 1
- Dimensions: 9.13" h x 1.01" w x 7.33" l, 1.72 pounds
- Binding: Paperback
- 448 pages
- Used Book in Good Condition
Most helpful customer reviews
1 of 1 people found the following review helpful.
This book saved my life!
By Amazon Customer
This book explains how to do good research in such an accessible, easy-to-follow way. After years of reading a vast plethora of Research Methods books I always knew the 'HOW' of Stats. I finally understand the 'WHY'.
I would recommend this for ANYONE (not just Business majors) doing a Research project at undergrad, Masters or Ph.D level.
1 of 1 people found the following review helpful.
A must read for PhD students.
By Flavio Romero Macau
Written in an easy language, nevertheless the book is full of references and tips. Splendid for organizing your ideas for a PhD.
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